The preconception according to which Cameroonians are extroverts even in terms of TV and radio programmes, has been shattered by a study that Médiamétrie, a French consultancy measuring and analysing public behaviours and market trends, published on 10 November 2016.
Indeed, during the first half of 2016, according to Médiamétrie, the two Cameroonian channels CRTV (public) and Canal 2 achieved 27.3% of audience share on their own. They are followed by the Afro-Brazilian channel Nina TV in 3rd position with 7.6% of audience share.
Seeking to be more precise, Médiamétrie indicates that during the survey period (between 15 May 2016 and 19 September 2016), close to 93.7% of the Douala, Yaoundé, Bamenda and Bafoussam inhabitants watched the television. They dedicated on average 4 hours and 48 minutes per dat to this activity. Pay-TV are still posting a strong dynamism as 82.4% of population surveyed declared subscribing to at least one pay-TV offer.
Over the same period, on average 8 out of 10 inhabitants of Douala, Yaoundé, Bamenda and Bafoussam (78.4%) listened to the radio for 2 hours on average per day and per person.
CRTV Radio Nationale and Baladon FM (3rd) are the radios stations most listened to in Cameroon over an average day between Monday and Sunday. Nevertheless, the French station RFI is in the second spot of this winning trio.